Marking the 11th anniversary of its factory open-door policy, Uni-President Enterprises Corp has once again invited public scrutiny of its signature Pickled Vegetable Beef Noodle production process. The recent factory tour, broadcast live via Kuaishou and People’s Daily’s Kuaishou account, showcased the brand’s commitment to food safety and quality control through its “Five Key Assurance Points” production standards.
Transparent Production Process Revealed
A team of Kuaishou influencers and media representatives, led by Yang Dehui, Food Safety Director of Uni-President’s Southwest China region, witnessed the complete manufacturing process. The live broadcast revealed meticulous procedures including the unique “Three Cleansing and Three Washing” technique, traditional ceramic jar fermentation, and multiple sterilization checks before packaging.
The Art of Traditional Fermentation
Uni-President’s two-stage fermentation process sets its pickled vegetables apart. After initial fermentation, workers layer the vegetables with garlic and secret spices in ceramic jars with low-salt brine for secondary fermentation. The process results in superior texture, aroma, and flavor compared to standard single-fermentation methods.
Rigorous Safety Protocols
The tour highlighted advanced quality control measures, including X-ray machines and metal detectors that automatically reject packages containing foreign objects. Each batch undergoes both machine inspection and manual review before approval. The sterilization packaging facility maintains strict hygiene standards, requiring full disinfection and protective gear for all personnel.
Interactive Experience Builds Consumer Trust
Participants engaged in hands-on activities including vegetable processing challenges and recipe innovation sessions using the pickled vegetables. The 350kg traditional ceramic fermentation jars particularly impressed visitors, symbolizing the brand’s dedication to preserving authentic Chinese food culture while implementing modern food safety practices.
Digital Transparency Initiative
By leveraging Kuaishou’s live streaming platform, Uni-President reached millions of consumers simultaneously, demonstrating how digital transparency can rebuild trust in food manufacturing. The event represents an industry-leading approach to quality assurance in China’s instant noodle sector.
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